Case study

Leading DATA & AI company

How a small Data company managed to become the leader of the Polish market within 4 years, become a key partner of a technology giant in the region and enter
3 new markets?

Learn more

Project description

A company specializing in advanced data analytics and business intelligence solutions. They offer services that help organizations use data to make better business decisions, optimize operations and increase performance. The organization focuses on providing customized solutions in areas such as data management, predictive analytics and cloud data platforms. Their expertise spans a variety of industries, providing clients with the knowledge and tools to leverage the power of data for strategic advantage.

About the client:

Industry:

Business Challenge:

Services provided:

IT, Data & AI

Lack of technological awareness among Enterprise customers, customer relationship with the main technological partner, comprehensiveness of the products offered, strong competition.

Brand communication , online course sales, content marketing , social media support , social media campaigns , Google Ads campaigns , PR , Event marketing

Our solution:

Effective brand communication

integrated marketing campaigns that included various communication channels, such as social media, email marketing, content marketing and paid advertising. Thanks to this, we managed to reach a wide audience
and increase brand awareness.

Building strategic partnerships

Building strategic partnerships has enabled the company to increase its market reach, strengthen its product offer and increase trust
and credibility, access to new technologies and knowledge, and development of a network of business contacts, which contributed to its success
and dynamic development on the market.

Visibility

Regular and thoughtful activity
on social media allowed for building relationships
with audiences and increasing engagement. Publishing current news, project successes and participation
in industry discussions it helped

in building community
around the brand.

Building the image of an expert

The company focused on creating valuable and educational content, such as blogs, e-books, webinars and case studies. This content was aimed at key target groups and helped educate the market about the benefits of data analysis and artificial intelligence, which contributed to building the organization's authority as an expert
in the industry.

Implementation stages:

A strategy that reflects business goals

Aligning the marketing strategy with business goals included analyzing the company's goals, identifying key success indicators, and developing and implementing marketing activities that directly support achieving those goals, ensuring alignment between marketing activities and the overall business strategy.

Creating the image of an industry leader

Systematically building the company's authority by publishing valuable content, participating in industry events, presenting case studies and establishing strategic partnerships, which enabled gaining recognition and trust among customers

and partners.

Lead nurturing

This stage included systematically building relationships with potential customers by providing them with valuable content, personalized communication and regular interactions aimed at educating them and gradually leading them to a purchasing decision.

CUSTOMER REVIEW

“First of all, I would like to express my sincere thanks to our amazing team (...) Your commitment to innovation and collaboration sets us apart, and I am truly proud to lead this exceptional team. This is the next chapter in our journey – continued growth, innovation and meaningful partnerships. Together we will shape a brighter future for companies in Poland and beyond.

Business results

328%

This is the increase in the number of employees during the 4 years of the project.

That's how many new offices were opened: two in the Middle East, one
in Poland and one in Switzerland.

The company entered 3 new markets during the project.

Find out how we can
help you achieve your business goals!

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Selected case studies

Related services

Find out more about selected services,
that we implemented as part of this project:

Marketing strategy

A comprehensive action plan that precisely responds to the needs of your brand and market. Thanks to it, you gain clear and effective guidelines that will help you achieve your business goals and maximize your return on investment.

Brand communication

A series of activities aimed at creating a coherent and strong image that effectively attracts people
and engages your audience. We create and implement communication strategies that strengthen brand identity and build lasting relationships with customers.

Remote marketing department

Comprehensive marketing support offered by an experienced team of experts who act as your internal marketing department.
You gain access to competences without having to hire and train your own employees.

Let's stay in touch!

MRKTG Heroes

Puławska 145 Street
02-715 Warsaw

+(48) 603 191 083

natalia.bartkiewicz@mrktgheroes.com