Case study

A place where your beauty blooms

How did this unique place with a 10-year-long market position undergo a marketing and image transformation to become an oasis of luxury for the Warsaw suburban clientele?

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Project description

As a result of the strategic reorientation, the client brand has been transformed into a premium brand that fully reflects its key values – care for beauty, harmony and exclusive client experiences. Exceptional beauty treatments, the latest technologies and qualified staff make a visit to Noelle more than a standard treatment – it is a real experience that combines aesthetics, health and well-being. Each client can count on a detailed analysis of their needs and expectations, and then on the adjustment of services that best meet their requirements.

One of the distinguishing features of Noelle is its intimate atmosphere, which is conducive to organizing meetings.
with loved ones. It is the perfect space for relaxing moments with friends or family –
from private group treatments to specially arranged, intimate events.

About the client:

Industry:

Business Challenge:

Services provided:

Beauty, Spa, Events

Brand growth and development, desire for premiumization, lack of a uniform marketing environment, need to effectively reach the local customer, sales stimulation

Brand communication , website building, social media campaigns , Google Ads campaigns , SEO

Our solution:

Consistent brand communication

The transformation process of Noelle Spa & Beauty began with a deep analysis of the brand and its audience. The key step was to define a coherent visual and communication identity that fully reflects Noelle's mission - providing the highest quality services in an elegant, yet friendly environment. The logo, salon interiors and communication were refreshed so that each element creates a coherent, luxurious experience that resonates with the expectations of premium customers.

Building a new website

We have fundamentally rebuilt the Noelle website and online store, providing the user with an intuitive experience.
and friendly experience with the brand. Customers can easily get to know
with key information, purchase services
and get detailed information about the current offer.

Stimulating sales

Implementing targeted digital campaigns in selected channels: META and Google Ads allowed for increased user engagement and queries.
Sales of the services offered were successfully increased, including online: vouchers and gift cards.

Building a premium image

Noelle Spa has become a symbol of luxury thanks to consistent, exceptional advertising creations and carefully designed POS materials that effectively build its image. Precise coordination of all marketing elements allowed for the creation of a harmonious brand narrative that attracted the most demanding customers. The campaign stood out with its unique style, emphasizing the exclusivity and uniqueness of the offer.

Implementation stages:

1

Evolution (not revolution) of a premium brand

Over the course of several months, MRKTG Heroes gradually implemented key changes to its promotional materials, while simultaneously creating a new website that is not only a showcase for the company, but also a significant source of sales for Noelle Spa & Beauty services thanks to its intuitive online store.

2

Stimulating sales
and loyalty

Thanks to the synergistic combination of META, Google Ads and SEO campaigns, we were able to expand the group of Noelle SPA clients, effectively reaching new and existing clients with our offer. The campaigns allowed us to precisely reach the target group with communication about new offers, promotions and unique opportunities. Our increased activities resulted in an increase in sales of a wide range of Noelle services.

CUSTOMER REVIEW

"I am absolutely delighted with the cooperation! Thanks to the professionalism and creativity of the team, it was possible to fully reflect the exclusive character of Noelle Spa. Advertising materials, POS and the entire marketing strategy were refined in the smallest details, which resulted in a significant increase in our brand recognition. Customers often emphasize that the first contact with our offer gives a sense of luxury - this is due to the phenomenal work you did. I recommend it with all my heart!"

– Diana Pieńkowska, owner of Noelle Spa .