Case study

MGS Polska - paving stones

A family company in the paving industry, operating on the market for 25 years, needed a digital transformation to keep up with the changing requirements of the modern market. What did the heroes do to help achieve this? What were the effects of this?

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Project description

A family company with 25 years of experience in the paving industry faced the challenge of digital transformation to meet the requirements of the modern market. Traditional marketing and sales methods were no longer effective, and growing competition forced changes. MRKTG Heroes sprang into action, conducting a comprehensive audit, developing a new digital strategy and implementing a number of innovative solutions. The results exceeded expectations: increased brand visibility, increased sales, higher social media engagement and stronger customer loyalty. Thanks to cooperation with MRKTG Heroes, the company not only adapted to modern trends, but also improved its position on the market.

About the client:

Industry:

Sale and laying of paving stones, design of gardens and fences.

Business Challenge:

Outdated website and outdated marketing materials. No social media campaigns. Low brand recognition despite long experience.

Services provided:

Digital strategy , analysis and audit, content marketing , social media support , social media campaigns , Google Ads campaigns , creation of a new website.

Our solution:

Analysis and audit

Our team conducted an in-depth audit of the company's existing marketing activities to understand which aspects needed improvement. We also analyzed the market, identifying key competitors and the specifics of the target group. This comprehensive analysis allowed us to create a solid basis for further strategic actions.

Complementary marketing strategy

We have developed a comprehensive digital strategy tailored to the company's unique needs and goals. Our approach included strengthening the brand's online presence, building awareness among consumers, increasing engagement and developing online sales channels. This strategy was the foundation of all subsequent activities.

Reconstruction of the website

We have modernized the company's website to make it more user-friendly and SEO-optimized. We've redesigned the interface, improving navigation and overall usability. We have added a blog section where we regularly publish valuable content related to the industry, which helped build the company's authority and attract organic traffic.

Social media campaigns

We created and ran integrated marketing campaigns on platforms such as Facebook and Instagram. Our team regularly published attractive and valuable content that engaged users and built relationships with customers. We used a variety of formats including image posts, video and live coverage to maximize reach and engagement.

Implementation stages:

1

Audit and stategy

The first stage was to analyze the current website and the company's overall online presence. Thanks to this, we were able to determine what solutions we can offer and create a comprehensive action plan that will bring the client new customers and increased brand recognition locally and beyond.

2

Website reconstruction

The website was created in a way that discouraged users and was not very intuitive. The technology also did not allow for quick editing and adding content. We have created a completely new website with the end user in mind. We have optimized it for UX and SEO.

3

Meta and Google campaigns

To acquire new customers for the company, we decided to create a campaign in social media and Google. Thanks to a well-constructed marketing funnel and effective implementation, we managed to acquire many valuable contacts.

CUSTOMER REVIEW

"Cooperation with MRKTG Heroes was groundbreaking for our company. As a family business with 25 years of experience, we needed to adapt to the modern market. The MRKTG Heroes team conducted an in-depth audit, developed an effective digital strategy and modernized our website. Their social media campaigns and Online advertising has significantly increased our visibility and customer engagement."